Hey, I'm Bettina.
Your personal contact for merch strategy, shops and custom projects. We'll talk through ideas, possibilities and next steps directly.
Tell me your idea →Your full-service merch agency for bands & artists
Merchandise · eCommerce · Backdrops
Live merch & tour software
Who we are
More than merch production: Your full-service agency
We're not just a company printing merchandise. We're your agency for the entire merch strategy – from the first idea to selling successfully to your fans.
We advise, plan, develop, produce and sell. Together, we build a merch concept that fits your music, your fanbase and your goals. This includes strategic advice on merch sales, honest feedback on products and designs, and regular discussions about sales figures, improvements and scaling.
We manage your online and multi-artist band shops, coordinate print-on-demand and stocked merchandise, handle fulfilment and support you with tour merch, backdrops, VIP experiences and brand protection.
Personal, straightforward and deeply rooted in the music industry: you make the music – we help grow your merch business.
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Product development
From concept to finished product
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Global network
Partners around the world
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Passion
Passionate about your music
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Tailor-made
Solutions made for you
The people behind MerchAgent
Personal. Close to the music.
Not a faceless merch factory: a small, accessible team that genuinely cares about your projects.
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Andreas
Accounting. He takes care of accounting and the commercial processes behind the scenes.
Luzifer
Feel Good Manager. In charge of good vibes, relaxed breaks and the occasional quality inspection.
What we do
Our services
We look at merch as a whole: strategy and advice, product development, production, online sales, fulfilment and live merch – tailored to your band and your fans.
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Merch strategy & consulting
We're your sounding board for merch strategy, product ranges, pricing, feedback on designs and products, and regular sales and scaling reviews. Together we develop actionable steps for sustainable merch growth.
- Strategic advice on online and live merch sales
- Product range and release planning
- Feedback, performance metrics and optimisation
- Scaling and developing your merch business
e-Commerce
Want to sell merch online without filling a warehouse first? We build the right shop for your band with print-on-demand, stocked products or a combination of both.
- Band shop solutions from setup to shipping
- A dedicated contact for your band
- Planning new drops and releases together
- Shop design, production and fulfilment
- Shipping to fans at home and abroad
- More ways to reach your fans
Production
Have an idea for a shirt, hoodie or something truly special for your fans? We help turn it into real merch – from small drops to larger tour runs.
DTF printing
Detailed prints for your band merch
Screen printing
For tours, festivals and larger runs
Finishing
Embroidery and custom cuts
Custom merch & promotional products
Merch doesn't have to be another T-shirt! We develop distinctive products that bring your music, brand and fan community to life. As your agency, we guide you from the initial idea through materials, samples and production to the finished item.
- Custom metal products: challenge coins, pins, medals and keyrings
- Limited collectibles, exclusive fan items and VIP gifts
- Custom giveaways, promotional items and bespoke shapes
- Packaging, finishing and product concepts for releases and tours
- Advice on feasibility, quantities and cost-effective production
Whether it's an album release, festival, anniversary or special merch drop, we turn your idea into a memorable product.
Fulfillment
Your fans place the orders; we take care of the rest. We store, pack and ship your merch so you can focus on music, shows and your community.
- Picking, packing and shipping
- Warehouse management system
- Custom packaging
- International shipping depending on destination and product
Tourmerch
Selling merch on tour should be simple. We help you plan stock, manage inventory and organise merch-stand workflows. Our new two-way QR code connects product information with the relevant online shop link, helping fans find your merch even after the show.
Real-time salesAvailable inventorySales trendsAverage sales per attendeeDrop-shipment pointsTwo-way QR code
Official band shops under one roof
Our multi-artist shops
With our own multi-artist shops – such as brandsxbands.com – you get your official band shop under one shared roof. You don't need to build or run your own shop: we handle the technology, products, orders and shipping.
Every band gets its own fully customisable shop section. Colours, banners, content and product selection can all match your band's identity. Depending on your domain and shop setup, we can link or integrate your shop via a suitable subdomain of your own website.
You also benefit from the reach of the wider multi-artist shop: fans discover other bands and products. That combines your own band identity with the strength of a shared sales platform.
- Official band shop under the MerchAgent umbrella
- Your own band page with a unique look and range
- Integration via your website and, subject to technical review, your own subdomain
- No need to run a shop yourself – we handle online sales and fulfilment
- No setup or monthly fees for the multi-artist shop
- Spotify integration for your official band shops
- Print-on-demand and/or stocked products
- Packaging licensing and required manufacturer information: we manage the relevant obligations within our shop model
- GfK chart reporting integration planned for Q2 2027 – not yet available
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0 €
No fees for bandsCross-Selling
More reach
Multi-Brand
Strength in numbers
Print on demand
Unlock your merch potential
With print-on-demand, you can test new band designs and sell fan products without producing large quantities up front.
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Lower inventory costs
We produce when a fan orders, helping you avoid unnecessary stock and test new designs with less risk.
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Wide product range
From shirts and hoodies to accessories, you choose the products that suit your band and fanbase.
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Fast launches
New album, new single, new drop? Get matching designs into your shop quickly.
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Global reach
Reach fans across borders without managing every individual shipment yourself.
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Less overproduction
Producing to order can reduce excess stock, especially for designs with uncertain demand.
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DTF printing
Detailed artwork printed on carefully selected textiles for your band merch.
The takeaway: Print-on-demand is a flexible addition to your band shop, especially for new designs, smaller runs and extra products.
Backdrop production
Professional stage backdrops
High-quality backdrops made from 210 g Display Decor with B1 fire classification – made for bands, festivals and live events worldwide.
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210 g Display Decor
Premium material with vivid colours and excellent opacity for professional stage productions.
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B1 certified
Flame-retardant to DIN 4102-1 – required at many venues and events.
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Brilliant print quality
Sharp artwork, rich colours and photorealistic results.
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Made to measure
Every backdrop is made to your dimensions – from a small DJ booth to an arena stage.
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Your own design
Your artwork, your logo, your branding – brought to life on fabric.
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Durable & reusable
Durable material designed for tour after tour. Washable, crease-resistant and easy to transport.
B1 certified – safety without compromise
Our backdrops are designed for professional events. Certificates and product-specific documentation are available on request.
Backdrop upcycling
Old backdrops become einzigartige Fanartikel
We give retired stage backdrops a second life. Each piece becomes a handmade one-off with a certificate of authenticity and the band's original signature. Perfect for VIP bundles and exclusive fan editions.
- Creative upcycling instead of disposal
- Certificate of authenticity and signature included
- Ideal for VIP bundles and limited editions
- A practical way to reduce waste
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Upcycled & uniqueGymbags
Fan favourite
VIP Bundles
Exclusive
Live merch & tour software
MerchDesk – live merch & tour software
Get a clearer picture behind the merch stand. MerchDesk is our standalone software for live merch, tour organisation, inventory and sales analytics – currently in development and testing.
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Inventory & product scanning
Scan products and sizes with a Bluetooth handheld scanner, manage stock and record sales. Our new two-way QR code links product information to the relevant online shop offer, including in live-merch settings.
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Tours & shows
Organise tours, shows and venues, with the information your merch team needs in one place.
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Analytics & planning
Analyse sales, inventory movements and show performance to plan future productions and tours more effectively.
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For bands & crew
A straightforward workflow for bands and their teams, designed around real life on tour.
MerchDesk – for tours, crews and merch stands
MerchDesk is currently in development and testing. Planned features include scanning, inventory management, tour organisation and analytics. The new two-way QR code helps connect product information and online shops. MerchDesk is not a cash register or payment-processing system.
Ask about MerchDeskVIP experiences
VIP experiences – exclusive experiences
Take your event to the next level with custom VIP packages, goodie bags and thoughtful guest experiences.
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For bands & tours
Give your most loyal fans an unforgettable tour experience – from exclusive meet-and-greets to limited-edition merch bundles.
- Exclusive meet-and-greet packages
- Limited VIP merch bundles
- Personalised fan experiences
- Early entry & soundcheck access
- Signed special editions
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For festivals
Create distinctive VIP packages and goodie bags for festivalgoers.
- Custom VIP goodie bags
- Festival-exclusive merch collections
- Branded wristbands & accessories
- Premium lounge accessories
- Lower-impact festival products
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RFID ticketing
Planning a festival or a larger VIP event? Let's explore suitable access and guest-flow concepts. We assess RFID solutions on a project-by-project basis with suitable partners.
- Explore contactless options for your project
- Access concepts for VIP areas
- Plan workflows and visitor flow
- Custom fan and VIP experiences
- Integration depends on the available technology
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Ready for the next level?
Let's create a VIP experience that excites your fans and strengthens your brand.
Enquire about VIP conceptsLegal protection
Protect your brand & identity
Your band name and logo are more than graphics – they're valuable assets. Copycats and counterfeits can damage your reputation and revenue. We help you explore ways to protect your creative work and respond to unauthorised use.
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Trademark & design protection
Explore legal protection for your band name, logo and artwork before problems arise.
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Counterfeit monitoring
Monitor online channels for copycats and unauthorised use of your brand.
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Legal enforcement
Get professional support when copyright or trademark issues arise.
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Licensing agreements
Support with merch licences and partnerships through qualified specialists.
Why brand protection matters for bands
- Registered trademarks can help secure valuable rights
- Counterfeits on marketplaces can cost you sales
- Legal protection can reduce the risk of costly disputes
- Professional protection can strengthen your band's brand value
Brand protection with experts
We coordinate suitable support and can connect you with qualified legal advisers when needed.
Our brand-protection contacts
Specialist support for trademark, design and contract matters
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Jan Stütz
Patent attorney
Trademark & design law
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Kaspar Kunisch
Attorney-at-law
Music, licensing & contract law
e-Commerce pricing
Find your ideal shop model
Whether you're a new act or an established band, we'll find the shop solution that works for you.
Multi-artist shop
Official band shop under one roofFree- Customisable band storefront
- Print-on-demand and/or stocked products
- Spotify integration
- Packaging licensing and required manufacturer information handled by MerchAgent within our shop model
- Marketplace sales (Amazon, eBay, Discogs) available
- Digital music and ticket sales possible
- GfK chart reporting integration planned for Q2 2027 (not yet available)
Standalone shop
For bands wanting their own shopfrom €49 / month- Independent online shop
- Print-on-demand and/or stocked products
- Spotify integration
- Admin user account
- Your own shop domain / custom URL
All prices and services are subject to individual quotation and confirmation.
Trust & quality
Our references
From festivals to established brands: selected projects and contacts from our network.
Jera on Air
Jera on Air
Netherlands
DUCATI
Ducati Motor Deutschland GmbH
Germany
Detlev Louis
Detlev Louis
Germany
MUSIC FORGE
Music Forge Festival
Germany
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Become part of the community
Planning a merch drop, a band shop or your next tour? Tell us what you have in mind – we'll find the right solution together.
✉ Get in touch →